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CHAPTER XII THE ROSE-QUARTZ SPRING THROUGHOUT
that entire season the
old Squire was much interested in a project for making a fortune from
the sale
of spring water. The water of the celebrated Poland Spring, twenty
miles from
our place — where the Poland Spring Hotel now stands — was already
enjoying an
enviable popularity; and up in our north pasture on the side of Nubble
Hill,
there was, and still is, a fine spring, the water of which did not
differ in
analysis from that of the Poland Spring. It is the "boiling" type of
spring, and the water, which is stone-cold, bubbles up through white
quartzose
sand at the foot of a low granite ledge. It flows throughout the year
at the
rate of about eight gallons a minute. It had
always been called the Nubble
Spring, but when the old Squire and Addison made their plans for
selling the
spring water they rechristened it the Rose-Quartz Spring on account of
an
outcrop of rose quartz in the ledges near by. They had
the water analyzed by a
chemist in Boston, who pronounced it as pure as Poland water, and,
indeed, so
like it that he could detect no difference. All of us were soon
enthusiastic
about the project. First we
set to work to make the
spring more attractive. We cleared up the site and formed a granite
basin for
the water, sheltered by a little kiosk with seats where visitors could
sit as
they drank. We also cleared up the slope round it and set out borders
of young
pine and balm-of-Gilead trees. We sent
samples of the water in
bottles and kegs to dealers in spring waters, along with a descriptive
circular
— which Addison composed — and the statement of analysis. Addison
embellished
the circular with several pictures of the spring and its surroundings,
and
cited medical opinions on the value of pure waters of this class. We
also
invited our neighbors and fellow townsmen to come and drink at our
spring. Very soon
orders began to come in.
The name itself, the Rose-Quartz Spring, was fortunate, for it conveyed
a
suggestion of crystal purity; that with the analysis induced numbers of
people
in the great cities, especially in Chicago, to try it. Less was
known in 1868 than now of
the precautions that it is necessary to take in sending spring water to
distant
places, in order to insure its keeping pure. Little was known of
microbes or
antisepsis. The old
Squire and Addison decided
that they would have to send the water to their customers in kegs of
various
sizes and in barrels; but as kegs made of oak staves, or of spruce,
would
impart a woody taste to the water, they hit upon the expedient of
making the
staves' of sugar-maple wood. The old Squire had a great quantity of
staves
sawed at his hardwood flooring mill, and at the cooper shop had them
made into
kegs and barrels of all sizes from five gallons' capacity up to fifty
gallons'.
After the kegs were set up we filled them with water and allowed them
to soak
for a week to take out all taste of the wood before we filled them from
the
spring and sent them away. We
believed that that precaution was
sufficient, but now it is known that spring water can be kept safe only
by
putting it in glass bottles and glass carboys. No water will keep sweet
in
barrels for any great length of time, particularly when exported to hot
climates. The spring
was nearly a mile from
the farmhouse; and at a little distance below it we built a shed and
set up a
large kettle for boiling water to scald out the kegs and barrels that
came back
from customers and dealers to be refilled. We were careful not only to
rinse
them but also to soak them before we cleaned them with scalding water.
As the
business of sending off the water grew, the old Squire kept a hired man
at the
spring and the shed to look after the kegs and to draw the water. His
name was
James Doane. He had been, with the old Squire six years and as a rule
was a
trustworthy man and a good worker. He had one failing: occasionally,
although
not very often, he would get drunk. So firm
was the old Squire's faith
in the water that we drew a supply of it to the house every second
morning.
Addison fitted up a little "water room" in the farmhouse L, and we
kept water there in large bottles, cooled, for drinking. The water
seemed to do
us good, for we were all unusually healthy that summer. "Here's the
true
elixir of health," the old Squire often said as he drew a glass of it
and
sat down in the pleasant, cool "water room" to enjoy it. Addison
and he had fixed the price
of the water at twenty-five cents a gallon, although we made our
neighbors and
fellow townsmen welcome to all they cared to come and get. We first
advertised
the water in June, and sales increased slowly throughout the summer and
fall. Apparently
the water gave good satisfaction, for the kegs came back to be
refilled. By the
following May the success of the venture seemed assured. Those who were
using
the water spoke well of it, and the demand was growing. In April we
received
orders for more than nine hundred gallons, and in May for more than
thirteen
hundred gallons. The old
Squire was very happy over
the success of the enterprise. "It's a fine, clean business," he
said. "That water has done us good, and it will do others good; and if
they
drink that, they will drink less whiskey." Addison
spent the evenings in making
out bills and attending to the correspondence; for there were other
matters
that had to be attended to besides the Rose-Quartz Spring. Besides the
farm
work we had to look after the hardwood flooring mill that summer and
the
white-birch dowel mill. For several days toward the end of June we did
not even
have time to go up to the spring for our usual supply of water. But we
kept Jim
Doane there under instructions to attend carefully to the putting up of
the
water. It was his sole business, and he seemed to be attending to it
properly.
He was at the spring every day and boarded at the house of a neighbor,
named
Murch, who lived nearer to Nubble Hill than we did. Every day, too, we
noticed
the smoke of the fire under the kettle in which he heated water for
scalding
out the casks. The first
hint we had that things
were going wrong was when Willis Murch told Addison that Doane had been
on a
spree, and that for several days he had been so badly under the
influence of
liquor that he did not know what he was about. On hearing
that news Addison and the
old Squire hastened to the spring. Jim was there, sober enough now, and
working
industriously. But he looked bad, and his account of how he had done
his work
for the last week was far from clear. The old Squire gave him another
job at
the dowel mill and stationed his brother, Asa Doane, a strictly
temperate man,
at the spring. We could not learn just what had happened during the
past ten
days, but we hoped that no serious neglect had occurred. But there
had. Toward the
middle of July a letter
of complaint came — the first we had ever received. "This barrel of
water
from your spring is not keeping good," were the exact words of it. I
remember
them well, for we read them over and over again. Addison replied at
once, and
sent another barrel in its place. Before
another week had passed a
second complaint came. "This last barrel of water from your spring is
turning 'ropy,'" it said. Another customer sent his barrel back when
half
full, with a letter saying, "It isn't fit to drink. The barrel is slimy
inside." Addison
examined the barrel
carefully, and found that there was, indeed, an appreciable film of
vegetable
growth on the staves inside. The taste of the water also was quite
different. Within a
fortnight four more barrels
and kegs were returned to us, in at least two cases accompanied by
sharp words
of condemnation. "No better than pond water," one customer wrote. We
carefully examined the inside of
all these barrels and kegs as soon as they came back. Besides invisible
impurities in the water, there was in every one more or less visible
dirt, even
bits of grass and slivers of wood. There was
only one conclusion to
reach: Jim Doane had not been careful in filling the kegs and had not
properly
cleansed and scalded them. As nearly as we could discover from bits of
information that came out subsequently, there were days and days when
he was
too "hazy" to know whether he had cleansed the barrels or not. He had
filled them and sent them off in foul condition. Addison
wrote more than fifty
letters to customers, defending the purity of Rose-Quartz Spring water,
relating the facts of this recent "accident" and asking for a
continued trial of it. I suppose that people at a distance thought that
if
there had been carelessness once there might be again. Very likely,
too, they
suspected that the water had never been so pure as we had declared it
to be.
Owners of other springs who had put water on the market improved the
opportunity to circulate reports that Rose-Quartz water would not
"keep." We got possession of three circulars in which that damaging
statement had been sent broadcast. There is
probably no commodity in
the world that depends so much on a reputation for purity as spring
water. By
September the orders for water had fallen off to a most disheartening
extent.
Scarcely three hundred gallons were called for. In the
hope that this was merely a
temporary setback, and knowing that there was no fault in the water
itself, the
old Squire spent a thousand dollars in advertisements to stem the tide
of
adverse criticism. So far as we could discover, the effort produced
little or
no effect on sales. The opinion had gone abroad that the water would
not keep
pure for any great length of time. By the following spring sales had
dwindled
to such an extent that it was hardly worth while to continue the
business.
Considered as a commercial asset, the Rose-Quartz Spring was dead. Regretfully
we gave up the enterprise
and let the spring fall into disuse. It was then, I remember, that the
old
Squire said, "It takes us one lifetime to learn how to do things." |